Newspaper Logos

Logos are employed to make a publication iconic and easy to identify. Having researched, there are many local newspapers that don't have an image for their logo, they just use iconic fonts or colours for their title. However I like the use of an image for a logo like The News' and would like to create one myself. The design of my logo will be very important as it will feature on the newspaper, the website and the poster for my newspaper.


I have looked at some existing local newspapers and their logos.



The News
The logo used by The News is a red ship, which reflects that Portsmouth is perhaps most famous for its dockyard, historic ships and naval bases. 

The Leicester Mercury
The logo used by Leicester Mercury is a statuesque male, which seems slightly irrelevant. I have researched the logo but I don't know why it has been chosen. I feel this is an example of an unsuccessful logo and has given me an idea of what I don't want for my publication.








I have also looked at existing national newspapers and their logos.


The Daily Mail
The Daily Mail uses the coat of arms of the British Monarchy which I think is eye-catching. It features the phrase “Dieu et mon droit”, meaning “God and my right” refers to the divine right of kings. I like the way this logo establishes that the Daily Mail is published in Britain.