Newspaper Posters

In order for any publication to be successful, posters and other types of advertising must be used to attract the audience. Marketing should look professional and appealing in order to 'sell' the product to the audience.


I think this is probably the most challenging task as there are not many conventions for creating a newspaper poster, but I have been researching examples and these are ones that I like:

The Guardian have used bright, block colours in their posters, and I think they look really eye catching and are therefore effective in attracting attention. I like the minimalism of the adverts, they are very modern and contemporary which is appropriate to attract their target market of young professionals.


 This style is in keeping with the style of the newspaper and website, where different sections are different colours. For example the sports section is green, and the  TV section is pink:
http://www.guardian.co.uk/


The posters advertising The Sun are also modern and minimalist, but feature colloquial language such as 'opinions with balls' and an old, ripped till receipt to create a more urban feel. 


The posters are emphasise the cheap price of the newspaper and state the type of content, which reflects the fact that the target audience is generally working class adults.


The use of a white, read and black colour scheme in the posters is in keeping with the style of the newspaper and website: 
http://www.thesun.co.uk/sol/homepage/